Who out there missed in-person classes? For now, teaching at FAPUGA remains online and in compliance with all the rules to contain the spread of the coronavirus. However, on November 29, the professor of Marketing and Applied IT for Business, Rogério Matofino, invited students to an in-person class on Personal Marketing and Canvas.
“The in-person class experience is incomparably better than any remote experience. There is a lot of exchange, students participate more actively, I can see expressions; online, a student turns off the camera and that doesn’t mean they are in front of the computer, and in person there is no way to hide. It’s four hours of class, and in person those hours flew by without us noticing,” the professor says.
See how the experience went with the students and the return to the classroom, even if just for a day.
Reception to in-person classes
All students in the Business Administration and Hospital Management programs attended the class, and according to Rogério, the group was eager and receptive for this moment.
“The students’ reception was absolute: on a scale of 0 to 10, it was an 11! They arrived on time, excited about the hands-on work and the idea of trying out tools that would bring direct benefits to everyone, such as getting a promotion at work or even changing jobs; some students are thinking of opening their own HR consultancy or clinic, and all of them were looking forward to returning to in-person classes,” the professor says.
Expectations were high, especially to get to know the tool they would learn that day, which will effectively contribute to each person’s professional growth.
In addition, the work done in class would earn an extra point on each student’s final average, which motivated every student in the room even more.
Canvas and Personal Marketing
The main task assigned by the professor was to build a Canvas according to each professional’s current or desired line of work. The Canvas is one of the most important and widely used tools for strategically managing your own business or the work you do in a company. It can be applied in various sectors, such as Human Resources, Marketing, and Finance.
As for personal marketing, some students still did not know exactly which career to pursue or how to position themselves in the job market. The professor says that, for this, they worked on revising résumés and LinkedIn profiles, and this approach was essential to clarify the students’ ideas.
“There was even a student who had worked her whole life in administration and then decided to switch to hospital management. So, in the hands-on class we had, it was possible to clear up her doubts and help her decide how to build her résumé and LinkedIn in the best way and present herself directly to the job market, well positioned and decided,” he adds.
Expectations for 2022
And, of course, having felt how productive studying in the classroom is, both students and the professor long for the return to in-person classes. But everyone understands that hybrid teaching is still the most advisable, considering the digital tools that are available, as well as waiting for the pandemic to end.
In addition, Rogério says that he comes from the business world and, for that reason, he points out that in-person practical classes will always be necessary for students to truly learn to “get their hands dirty” and be prepared for the job market. In fact, each content area applied requires students to complement information with other professors to fill each gap, until the student becomes a well-rounded professional.
“You can give an extremely theoretical class or an extremely practical one. In this in-person class, I started with the bibliographic reference, we did a checklist, I brought some books from the FAPUGA library that the students already knew, I posed a problem in context, presenting it through PowerPoint to give it meaning and significance, and then, hands-on. And just as the work went in the classroom, it would be the same in a consultancy, multinational companies, industries, in short, it would be the same methodology and approach used in the classroom. And that is interesting, because the students live the laboratory experience,” the professor concludes.
And you, do you miss in-person classes? If you were in the Canvas and Personal Marketing class, tell us in the comments what you thought! 😉
