The Nintendo Switch has sold more than 10 million units in Europe since its launch on March 3, 2017, according to a tweet from Nintendo of Europe. These numbers apparently impressed the entire world market.
That total includes the original Switch and the recently released Switch Lite, a more affordable and portable version of the console.
According to Nintendo’s official figures, the Switch sold exactly 36.87 million units worldwide as of June 30, 2019, which means Europe accounts for a large share of global sales.
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The Nintendo Switch launch
It seems the strategy of launching cheaper consoles with the same or nearly the same power also works for Nintendo to increase its sales and revenue in 2019.
In the past we witnessed the console-generation war between Xbox and PS, with Sony as the current winner in console sales and Microsoft as the world’s largest company offering multiplatform online gaming services.
Nintendo Switch Lite
The recently launched Nintendo Switch Lite is being sold worldwide at a lower price. The console was very well received by consumers, in its more compact and portable form focused only on handheld play.
The sales increase of the Nintendo Switch Lite is also due to gamers taking advantage of the console’s more affordable price to buy Nintendo’s latest games, which are:
- Mario Kart 8 Deluxe
- Super Mario Odyssey
- The Legend of Zelda: Breath of the Wild
- Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee!
- Super Smash Bros. Ultimate
- Splatoon 2
- Super Mario Party
- New Super Mario Bros. U Deluxe
- 1-2-Switch
This is further proof that exclusive games also drive up console sales.
Everything indicates that Switch platform sales will keep growing with the arrival of Christmas, and there is no forecast of a console generation change for 2020.
Given the example of these giant digital entertainment manufacturers, what lessons can you take for your own business?
Leave your comments below.
