To attract attention in the job market, you need to go beyond having a good résumé. You need to know how to promote it and show the public all of your professional skills and the knowledge you gained in your degree program. To do this in the best possible way, you can use Personal Marketing strategies.
The concept is recent and you have probably heard of it at some point in your life. Personal Marketing is simply working on self-promotion across various media, mainly social networks, in order to strengthen your name in the job market and even achieve the reputation of a reference and authority in your field.
And these strategies are not aimed only at freelancers or self-employed professionals, but also at those who want to stand out and land a good CLT job (a formal employment contract in Brazil) in the job market.
Want to understand more about Personal Marketing and its importance for a successful professional career? Keep reading this article.
What is Personal Marketing? What are the advantages?
As mentioned above, Personal Marketing is a set of techniques aimed at boosting a professional’s résumé on social networks and reaching more recruiters at large companies or potential clients of a self-employed professional.
There are a number of advantages to working on your Personal Marketing, so we have listed the main relevant points so you can understand the importance of investing in these strategies.
First, when you invest in your personal marketing, it is even easier to attract attention to your work and your skills. Did you know, in fact, that 70% of recruiters look up information about candidates on social networks? That is why it is essential to keep them up to date with your qualifications, skills, and experience.
In addition, when you display your work on social networks, so that everyone can comment on and “evaluate” it, it shows that your potential clients, or the company you want to work for, can trust you.
Investing in Personal Marketing brings only benefits to your career. Your chances in the job market grow exponentially and it also adds credibility to your name, making everyone already picture the excellent results you will bring to their business.
How do I do my Personal Marketing? See 5 tips!
Developing a good plan and strategies for your Personal Marketing is not difficult, but it is not something that can be done just any way. You need to identify important points in your life and career, organize them, and put them into practice on social networks.
That is why we have listed five important tips to guide you in doing your Personal Marketing in the best and simplest way. See below!
1- Understand who you are and where you want to go
You have certainly heard of the parameters that build a brand’s image: mission, vision, and values. And these are exactly the points you need to work on to build your image on social networks.
So think carefully about the reasons and ideals that drive you in the world, that make you want to work and deliver the best results. Make clear what your long-term goals are, your targets, and what you hope to achieve with your work.
Work on those points so that you convey the message you want to send to your clients or recruiters.
2- Immerse yourself in social networks
In addition to producing good content about your skills, vision, mission, and values on social networks, it is more than necessary to understand how each platform works in order to do good Personal Marketing.
3- Networking
Cultivating friendships is essential at any stage of life. However, when seeking to enter the job market, it is even more so. So always seek to maintain good relationships and up-to-date contacts.
4- Invest in qualifications
Stopping studying and adding knowledge will never be an option for professionals who want to stand out in the job market. That is why one of the main tips is to keep specializing and investing in professional qualifications in your field.
But in addition, it is important to learn about and specialize in the digital world and social networks, so you know how to develop and put into practice excellent Personal Marketing.
5 – Have a consistent positioning
The results of your work and good execution of each one is, indeed, one of the most important points for standing out on social networks. But to carry out complete, well-done Personal Marketing, you need to pay attention to your positioning in every comment.
You need to position yourself consistently with your work, avoid contradictions, and always deliver on what you promised your followers.
Now that you know what Personal Marketing is and how to develop it, how about putting it into practice? To be an outstanding professional, you first need to show the world what you are capable of! 😉
