What are you reading today that will contribute to the professional you want to become tomorrow? Do the books you choose match the future you aspire to? Choosing your reading wisely contributes not only to your professional growth in a Business Administration career, but also to your personal development.
With that in mind, we picked five essential books for you to read during your program. These tips will enrich your cultural background, give you an administrator’s mindset and prepare you for the job market.
Enjoy, and read without moderation!
Reading a book
Emotional Intelligence
Author: Daniel Goleman and Marcos Santarrita
Working on the emotional side is essential to knowing how to deal with all kinds of situations and people, whether in personal or professional life, and this book is one of the most widely read in the personal development genre.
In a practical way, with examples of failures and successes, the author shows how these aspects influence the human mind and teaches the importance of mastering these emotions through psychology and neuroscience. This reading can be the first step toward developing your emotional control and learning to deal with the hardest situations in corporate settings.
Blue Ocean Strategy
Authors: W. Chan Kim and Renée Maugorgne
Teaching you to work creatively and to explore concepts and ideas never used before is the focus of this book. Perhaps you have already heard of the benchmarking strategy, right? It is about analyzing competing companies and using that information in your own market strategies.
And in this book you will learn the complete opposite. Instead of limiting yourself to what has already been done, the authors’ aim is to show that there is always a “blue ocean,” endless innovative possibilities to bring to your business.
For those who want to leave their comfort zone and approach administration in a creative and innovative way, this book is well worth reading!
Operations Management
Authors: Nigel Slack, Alistair Brandon-Jones and Robert Johnston
Products and services are created within a production line, which is why it is important to give this book a chance. Knowing what happens in this process is essential for the administration of this area and of the company as a whole.
Corporate Communication and Communication Plans
Author: Maurício Tavares
Outlining communication strategies makes all the difference in the administration of a company. In this book you will learn the concepts of how to apply internal communication, institutional communication and marketing communication in the corporation’s day-to-day operations.
Adding value for those who want to be good professionals in the career they chose, this book is essential for knowing how to stay on top of all of a company’s communication. Besides, communication will always be the soul of a business.
The Prince
Niccolò Machiavelli
The philosophy classic that could not be left out of a top 5. The Italian author, known for spreading the idea that “the ends justify the means” and his “Machiavellian” thinking, offered in this work guidance on how to be a good prince and leader and how to run a government or system under order and authoritarianism.
This reading is extremely important for better understanding how to govern rationally, without being carried away by emotions. It is recommended not only for Business Administration students, but also for everyone who wants to understand leadership.
Had you already read some of these books? Tell us about your reading experience and recommend some to your colleagues here in the comments.
