The 10th Student Recruitment and Retention Forum took place on the 17th. At this edition, the central theme was “How to Do Humanized Digital Marketing to Stand Out.” Managers from different departments attended in order to bring market updates back to the rest of the team and build increasingly solid marketing strategies.
Aimed mainly at Fapuga’s communication, the team’s presence at the event adds to the vision and goals of the institution (a higher education institution), which has a very different audience compared to Nepuga.
In general, Fapuga’s audience is younger and has a different focus when it comes to investing in their own education, often thinking about entering the job market or advancing in their current job.
Thus, Fapuga, with its current and prospective students, deserves special attention and targeted communication that conveys the seriousness of the institution, our values, and our solid ability to train professionals prepared to find a valuable place in the market. But still, a communication that truly connects with students.
Besides Fapuga, the event included the participation of major institutions in the sector. Mariana Lucera, manager of the marketing and sales departments, shared a bit about the experience:
“It was an event that brought together some important players in the education sector and served to inspire insights on how to keep sparking students’ interest so they stay engaged and with us throughout their education, especially when it comes to undergraduate programs.”
Courtesy of personal archive, Mariana Lucera.
What was covered at the 10th Student Recruitment and Retention Forum
Fapuga’s coordinator, Gladis Linhares, was also at the event and talked a bit about the direction of the conversation the event fostered:
“The common message from all the speakers was that the student must be at the center of all operations in any educational institution. To do this, we currently need to make use of the available technology resources and communicate with the prospect and the student in a personalized, fast, clear, and above all humanized way.”
The 10th Student Recruitment and Retention Forum was held by Humus Consultoria, in São Paulo. But the exchange and updating on higher education has no set place or time: it is constant, also through courses and symposiums, but it is consolidated because it is added to learning through everyday practice and interaction among the qualified team members who make up Fapuga.
See also: NEPUGA TEAM TAKES PART IN THE 30TH ABF FRANCHISING EXPO.
