Fapuga offers the lecture series in São Paulo’s East Zone so that students gain an integrated view of the market and are not limited to theory, but acquire broader market insight through qualified professionals whose experience makes a difference.
The lectures will be given by invited professionals, mostly PhDs who are active in the job market, and moderated by FAPUGA professors.
Another highlight of the event is that it is not restricted to students enrolled in the Institution’s Hospital Management and Business Administration programs, but also extends to the community. Interested people will be able to attend the presentations, which will also be lectures with certificates issued.
REGISTER AT: fapuga.edu.br/eventos/.
Keep reading to learn more about the dates and topics that will be covered in this lecture series.
03/21 – “QR CODE: ADDING VALUE TO BUSINESS”
QR code technology was invented in the 1990s, but in recent years it has truly become part of people’s everyday lives more often.
The topic will be presented by entrepreneur Wagner Marcelo and moderated by Prof. Gislene Rocha.

Wagner Marcelo works as an innovation architect, in addition to creating and fostering entrepreneurial, technological, and sustainable ecosystems. Today, combined, there are more than 5 million people in the network where he operates. He was the founder of the consulting firm Accurate Advice and CEO of Ignitions Inc., a company that takes equity stakes in startups.
In 2013, with the goal of fostering the entrepreneurial ecosystem, he co-founded Cultura Empreendedora and Made in Sampa. The former is an initiative present in every Brazilian state and in some Portuguese-speaking countries through the EJEs (Young Entrepreneurs Meetings); Made in Sampa, in turn, is a brotherhood of entrepreneurs in the city of São Paulo that seeks to strengthen the ecosystem by exchanging experiences among participants in in-person meetings held quarterly. In 2015, he began as a mentor in the São Paulo municipal startup support program (SPStars).
03/22 – “JOB OPPORTUNITIES FOR ADMINISTRATORS AND THE ROLE OF THE CRA (REGIONAL COUNCIL OF ADMINISTRATION)
Starting with this lecture, students and other interested members of the community will be able to learn more about the opportunities available in the administration market, as well as get to know the Regional Council of Administration of São Paulo better, understanding how the agency supports, regulates, and oversees the professionals and institutions in the field.

The lecture will be given by Luciano Baldarena, a facilities management specialist with 14 years of experience in the condominium field. He began his professional career at Wal-mart Brasil at age 17, working in several departments. Upon moving into leadership, he fell in love with the field of professional condominium manager and facilities management, working at several colleges as a manager and coordinator.
He also collaborated on the restructuring of the historic buildings of the São Paulo Secretariat of Culture as a member of the committee. Luciano is the founder of Grupo Balgoa, a company that works in condominium management, professional condominium management, and outsourced labor.
Luciano holds a postgraduate degree in Political Communication from Faculdade Integradas Minas Gerais, a postgraduate degree in Public Security also from Faculdade Integradas Minas Gerais, and a course in Public Management from Universidade Estácio de Sá.
03/29 – “THE IMPORTANCE OF QUALITY MANAGEMENT SYSTEMS”
The lecture will address the importance of Quality Management in companies, stressing that it is not only a certification, but a commitment to a series of improvement requirements to be followed, in order to meet the demands of the global market with excellence, applicable in all fields of knowledge, currently prominent in industry and growing in hospitals.
It will also present what the certifications mean: 9001, 14001, 14064, 45001, 50001, ONA, JCI, LEED, AQUA, and Integrated Management System.
The topic will be presented by professor and entrepreneur Claudio Scheidt Guimarães and moderated by Prof. Welleson Gazel.
Claudio Scheidt Guimarães is a Master’s-level Professor in the field of Management and Engineering, a Specialist in Geotechnologies in Environmental Management Planning, Smart City, Sustainable University, and the 17 UN SDGs. CEO and President of the company GeoScheidt Científica. Trusted Collaborator of MEC/INEP – ENADE Commission.
Much More Is Coming
Stay tuned! We will have even more lectures to help broaden perspectives on Business Administration, Hospital Management, and Technology at Fapuga.
Other topics to be covered in this Lecture Series in São Paulo’s East Zone will be: “How can Power BI help with decision-making?”, “Technology management in the corporate environment”, “Using technology to start a business: Mercado Livre”.
Do not miss the chance to register! New dates will also be posted on Instagram at @faculdadefapuga.
Fapuga is located at Rua Padre Estevão Pernet, 402 – Tatuapé, São Paulo – near the Tatuapé Metro station.
Find out why you should study Business Administration and Hospital Management at Fapuga



